The Good, the Bad and the Ugly of 9/11 Brand Tweets

It’s 9/11, and you know what that means. It’s time for #brands to tweet tone-deaf nonsense in an attempt to capitalize on a national tragedy. We compiled some of the best and worst.

Here they are:

The Good

N/A*

The Bad

We Will Never Forget! #911Anniversary#NeverForget911#September11#NeverForgetpic.twitter.com/AWL6P7dVJ6

— Medieval Times (@MedievalTimes) September 11, 2014

We go to Medieval Times to watch men on horses knock each other off, not to be reminded of 9/11. Also, we are not going to forget 9/11. It was 13 years ago, not 599 years ago, like the Battle of Agincourt. We are very likely to forget that event, so maybe you should stick to reminding us about it, because you seem well-equipped to do so!

The Battle of Agincourt, which Medieval Times should be helping us to rememberWikimedia

We will never forget. pic.twitter.com/7zJrh3ACWh

— Applebee's (@Applebees) September 11, 2014

Thanks, Applebee’s. I am still not going to visit you in Times Square.

God bless America. #NeverForget911pic.twitter.com/NnfqnmsINg

— White Castle (@WhiteCastle) September 11, 2014

Pretty sure this is Photoshopped. Disrespectful.

Rembering those who lost their lives on September 11, 2011. 40% OFF END OF SUMMER CLEARANCE… http://t.co/aAF3ENwtBr

— Intimacy Box (@intimacybox) September 11, 2014

Intimacy Box? It’s called a bedroom. I know times are tough, but if you can’t afford to hire a social media manager who knows what things are called, maybe you should not be on Twitter at all.

The Ugly

Today is 13th anniversary of 9/11. We remember those lost, & honor those still fighting for freedom. #911NeverForgetpic.twitter.com/W0yFU73L7V

— Official Fleshlight (@Fleshlight) September 11, 2014

A Fleshlight looks like a flashlight, but is not (link is not safe for work).

*Kudos to all the brands that did not tweet about 9/11 today. You’re all the real winners.